The great King Birima spoke little but always honored his word, and his people greatly respected him. His code of honor inspired the idea of Birima, a new microcredit scheme supported by Youssou N'Dour. In Birima, the bond between lender and borrower is the bond of trust. Birima helps the people of Senegal start their own businesses and develop small enterprises. It supports emerging artists and musicians, too. It is open to all, particularly women and young people, and it lends both to individuals and groups. Birima works with its clients, giving them the support they need to achieve business success.
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